CREATIVE DIRECTION

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CREATIVE DIRECTION *

STAY SOFT,

GET EATEN.

Stay Soft, Get Eaten is a fashion editorial that flips the script on power, gender and spectacle. Set inside the boxing ring, female fighters take centre stage while the male ring boy becomes the eye candy. Hyper-feminine, aggressive and a little unhinged, the production turns combat into fashion and softness into something dangerous.

COMING SOON…

REQUIEM FOR A SONGBIRD

c. March 2026

Requiem for a Songbird is an art direction project developed around the trend prediction Nuclear Generation, exploring themes of hyper-femininity, technology, mutation and cultural decay through fashion imagery and visual storytelling. Inspired by Annihilation, The Gynoids, Schiaparelli haute couture and Glenn Martens’ debut for Maison Margiela, the project focused on building a cohesive visual world through styling, silhouette, texture and editorial composition. From researching references and developing concepts to directing styling choices, creating upcycled looks and photographing the final outcomes, the project explored how fashion imagery can communicate emotion, identity and contemporary cultural anxieties.