Selling Stories: Why Branding Has Become Fashion's Most Powerful Product.
An analytical essay examining the role of branding, storytelling, and visual identity in contemporary fashion marketing
Playing the Game: How Hermès Turned Exclusivity into the World's Most Valuable Luxury Product.
An exploration of why luxury consumers buy access rather than products, using the Hermès Game to examine exclusivity, status, and the psychology behind modern luxury marketing.
Fashioning the Mind: Mental Illness, Creativity and the Emotional Cost of Design.
A cultural analysis of the fashion industry's connection to mental health, investigating creativity, burnout, identity, and the pressures of producing within an always-online creative landscape.
Fashion, Technology and Social Acceptance in Wearable Design.
A design report on Ray Ban / Meta’s Blayzer Optics (Gen 2) glasses & their success within contemporary markets.
Fashion Beyond the Runway: Understanding Trend Adoption
An analytical essay on trend adoption and social influence.
Media, Stereotypes and Indigenous Identity in Contemporary Australia.
An essay discussing Indigenous representation and the power of contemporary media in shaping Indigenous identity.